PPC Management
Paid search is only as good as the discipline behind it. We structure campaigns so budget goes to the searches that lead somewhere, track conversions properly so we know what is working, and keep cutting the spend that does not earn its place rather than letting it quietly drain.
What we deliver
Pay-per-click campaigns built and managed to protect budget: tight targeting, honest tracking and steady pruning of the spend that does not convert.
- Account structure
- Campaigns and groups organized so budget and bidding can be controlled, not guessed.
- Conversion tracking
- Proper tracking of the actions worth money, so decisions rest on real results.
- Ongoing management
- Regular work on bids, keywords and negatives to protect spend from waste.
- Clear reporting
- What the spend returned, in plain terms, with the next adjustment explained.
How we approach it
Structure
We build the account so spend and bidding can actually be managed.
Track
We set up conversion tracking before scaling spend.
Manage
We prune waste and sharpen targeting on a regular rhythm.
Report
We report what the budget returned and what we are changing next.
What you can expect
- Budget pointed at searches that lead somewhere.
- Decisions based on real conversions, not clicks alone.
- Wasteful spend cut rather than left to drain.
Common questions
Is there a minimum ad budget?
Below a certain spend the management effort outweighs the return, so we will tell you honestly whether paid search is worth it for your budget before you commit.
Who owns the ad account?
You do. We work in your account so the history, data and audiences stay with you if we ever part ways.
What do you charge on?
We agree a clear management arrangement up front and keep the ad spend itself transparent, so you always know what went to media and what went to management.
Interested in ppc management?
Tell us what you are trying to do and we will come back with honest next steps.